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"Cullinan is incomparable and redefines the parameters of super-luxury travel, translating Rolls-Royce’s ethos of ‘Effortlessness’ into physical capability, anywhere in the world. It will simply take the world in its stride.”

Torsten Signature

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

Cullinan Films

Interview With Torsten Müller-Ötvös, CEO
Interview With Giles Taylor, Director of Design
Interview With Caroline Krismer, Engineering Project Leader
B-Roll
Launch Film

Cullinan Press Kit

#RollsRoyceCullinan #effortlesseverywhere

“The super-luxury lifestyle is evolving and Rolls-Royce is in the lead. Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life’s most enriching experiences, wherever they may be. For this reason, they have asked us to create a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car. It is Effortless, Everywhere.

It is incomparable and dramatically evolves the parameters of super-luxury travel, translating Rolls-Royce’s ethos of ‘Effortlessness’ into physical capability, anywhere in the world. Cullinan will simply take the world in its stride.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

Pre-Launch Films

With national geographic

Introducing Cory
The Arrival
Highland Cows
Hill Climb
River Viewpoint
Alladale Lodge
Scotland Departure
Desert Odyssey
Ship of the Desert
Al Taween Pass
Jabal Yabir Ascent
Shaheen Royal Falcon
Home from Home
Overlook Arch
Bridge & Peaks
Mining Country
Finding Gold
Canyonlands
Rock Art
Bonneville

Pre-Launch Releases

“Tomorrow at noon, UK time, Rolls-Royce Motor Cars will reveal the world’s most anticipated SUV. Cullinan began over four years ago as an idea and a mere sketch; an aspiration to bring ultimate luxury to the SUV market. Now it’s here. Join me at noon tomorrow for this landmark occasion.” #EffortlessEverywhere. Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Download: English

Ahead of the global digital reveal of Cullinan, at 12.00 pm midday British Summer Time on Thursday 10 May, on www.rolls-roycemotorcars.com/cullinan, Rolls-Royce has shown the first undisguised facets of the most anticipated motor car of 2018, and the most anticipated Rolls-Royce of all time.

Download: English

The extraordinary hand-craftsmanship applied to the new Rolls-Royce Cullinan will be the subject of an exhibition of images captured by distinguished portrait photographer, Cat Garcia, in collaboration with Leica Camera.

Download: English

Three years after the beginning of a gruelling testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake The Final Challenge to prove itself Effortless Everywhere in the public eye. In an unprecedented partnership, Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

Download: English

As the arrival of Cullinan nears and final preparations are made, Rolls-Royce this week offers a glimpse into what will undoubtedly be the best seat in the house.

Download: English, Khmer

Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.

Download: English, Thai, Khmer, Chinese, Bahasa

The values are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. For the assessment of taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.


Further information on official energy and fuel consumption and the official specific CO2 emissions of new passenger cars can be found in the "Guide to Fuel Consumption, CO2 Emissions and Electricity Consumption of New Passenger Cars", which is available at all outlets free of charge and at DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern and under http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html in Germany, at http://carfueldata.direct.gov.uk/ in the United Kingdom or your local government authority.

Social Media

09 May One button unleashes the power of #Cullinan. Join our live Global Reveal tomorrow at 12:00 BST. Link in bio. #RollsRoyceCullinan #EffortlessEverywhere #cullinan #rollsroycecullinan #effortlesseverywhere https://www.instagram.com/p/Bijqlinn-pT/

02 May Crafting Cullinan by photographer @catgarciaphoto – in collaboration with @leica_camera ahead of the global digital reveal on 10th May. #RollsRoyceCullinan #rollsroycecullinan https://www.instagram.com/p/BiRuoQonxzb/

20 Apr Cullinan's playground. #RollsRoyce #Cullinan #Dubai #rollsroyce #cullinan #dubai #RollsRoyce #Cullinan #Dubai'>https://www.instagram.com/p/BhzDsX5nsKT/

Contacts
Goodwood
Director of Global Communications Richard Carter +44 (0) 1243 384060
Head of Corporate Relations, Heritage and Philanthropy Andrew Ball +44 (0) 1243 384064
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Head of Digital, Online & Social PR Communications Terence Church +44 (0) 7815 245930
Head of Lifestyle Communications Emma Rickett +44 (0) 1243 384061
Regional
Asia Pacific - North Rosemary Mitchell +81 (0) 3 6259 8888
Asia Pacific - South Hal Serudin +65 6838 9675
China Anna Xu + 86 1084558037
Eastern Europe Frank Tiemann +49 (0) 89 382 29581
Northern Europe and Scandinavia Ruth Hucklenbroich +49 (0) 89 382 60064
Middle East, Africa, and India Matt Slater +971 (0)50 812 0599
The Americas Gerry Spahn +1 201 307 4378
UK and Western Europe Matthew Jones +44 (0)7815 245929